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The Art of Communicating Science to Decision-Makers
by Dr. Jan Marco Müller
Policy Officer for International Relations, European Commission’s Joint Research Centre
Whereas in the past newspapers published once a day “all the news that’s fit to print”, nowadays news are produced 24/7, are available globally and can be published by any citizen. This puts scientists in a tough competition for attention: research not communicated is research not done. Few scientists are trained in dealing with the media as science communication is not a compulsory subject in university education. Grabbing the attention of decision-makers is even more difficult as science competes with many other interest groups and scientific evidence is not always easy to communicate. The lecture will give an introduction to these mechanisms and provide practical guidance on how to communicate science to decision-makers, including subjects that rarely hit the headlines.
